The meaning of Sela: so be it or the rock, captures the tenacity and consistency of this firm, which has served as a trusted Johannesburg insurance brokerage for 40 years.

Sela was founded in 1972 by Giorgio Cavalieri, whose family comes from a long line of insurers. The firm’s other member, Alan Turnbull, joined the Houghton-based insurance brokerage in 1980, following a successful career in short term insurance at SA Eagle / Zurich.

Not only did Sela invent motor schemes, by being brokers to the Ferrari Automobili Club for many years and current brokers to the Porsche Club; the brokerage also deals in industrial and commercial insurances, personal lines and financial services namely, pension/ provident funds, group risk covers, medical aids, personal financial planning and investments.

The advantage of Sela’s multi-disciplinary offering is that it is able to provide each client with every possible insurance or personal financial solution he or she might require. It is an offering that has grown out of our commitment to personalised service. We desire only the very best for each and every one of our clients.

We sincerely hope that we will be able to be of service to you. For a personal consultation, please feel free to contact us. Click here to email us or call 011 483 4800.

Policy and Claims Administration

Sela Brokers’ policy and claim administration is managed by the associated company Symbol Administrators.


Good business practice, communication and service excellence governs the Sela Philosophy. At Sela we work as a team and support each other for a common goal in doing what is best for our client and abiding and adhering to our industry’s code of conduct.

Our reputation and professionalism is an acknowledgment of who Sela is and the employees of Sela are the most important asset and our client the most important person of our brokerage.